Link building is a essential part of any SEO Campaign, and so its important that the links that are delivered to our clients are good and aid them in their ranking process. Link Building is the process of creating inbound links to one�s own website. This can be done by reciprocal links, being listed in directories, search engines, etc. Link building is one of the best ways to make your site popular and get good pagerank. There are few types of linking one of which is reciprocal links.
Inbound link building : Means getting links from other websites. This kind of link building services is desired for search engine marketing and optimization as search engines give a better weightage to inbound links as compared to reciprocal links. The number of inbound links to your site is a measure of its popularity. Each back link is a vote for your site. All votes count, but search engines do not view them in the same way. Links that emanate from websites that have a higher page rank (PR) have a higher weight than those with a lower PR. It is thus important to focus your efforts on links that will bring in the most value to your site.
Reciprocal link building : In this activity we not only get links from other website but also have their links on our website. Reciprocal link building or rather reciprocal link exchange of our websites with web pages having high page rank (PR) is favorable for search engine optimization when we cannot get inbound links from such websites. Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. Many time these back link will be paid so dont trust on these may be bad link building. Make sure when you submiting you get reputation , online goodwill and trust.
Outbound link building : This is an activity in which we give link of some other website on our web site.